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We brought beers from around Australia to Sydney’s doorstep, to create the perfect excuse for city workers to knock off on time, for a whole week. As well as the procuring the nation’s best brewers, Time Out curated a pop-up kitchen – with various resident chefs from the Burger Project to the Bavarian – plus live entertainment throughout the week. By slipstreaming into the marketing and PR already created by SCBW – not to mention omnichannel promotion through Time Out’s owned media – we were able to sustain a high turnout throughout the week. To keep talkability up, and make sure we appealed to a diverse audience, we created different activations and events most nights. From tap takeovers to boilermaker sessions, and educational beer banter seminars to live music in the form of battling buskers, the Hop-Up’s line-up of events, entertainment and ales meant there was something to suit all tastes. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/0bf17e77-e881-4230-8c3b-f172f9ef45ac/hopup-sbw.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Sydney Craft Beer Week Independent promotion from SCBW through their printed event programme, website, newsletters and social channels. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Instagram Coverage through Time Out Sydney’s Instagram account, including one Story. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/32e6e50e-49e1-486d-8e71-3fd2bc5df384/hopup-events.jpg Case Studies - Time Out Hop Up 2016 - Live events Live events 8-day event, including 5 individually themed secondary activations. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Facebook Multiple promotional posts and user engagement through Facebook. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/4d6bc704-0b5b-48b4-a2fe-45150e0d6aaa/hopup-thirdparty.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Third party promotion IThrough our partner network, including: Nova 96.6 FM, The Shout, Crafty Pint, Sydney Film Festival, Brews News, Bottled Lightning Co, and a range of social influencers. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/54b3a476-047a-489c-9f78-358275b3a2df/hopup-website.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Time Out website Tailored digital promotion, including pre-event coverage, competition, feature seeding and 60,000 display impressions. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/0c486b63-3f05-4a03-b6b4-37ff6df8b161/hopup-magazine.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Time Out magazines Ongoing native content and advertising campaign, promoting the Hop-Up https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - Time Out Hop Up 2016 - Make it stand out Time Out newsletter 6 newsletter tiles and 2 newsletter display takeovers, plus 1 solus newsletter. https://www.business.au.timeout.com/casestudies/mastercard-local-favourites monthly 0.5 2022-11-09 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/7ee3d786-380c-4acc-9508-8d6c3119c137/mastercardnomin.png Case Studies - Mastercard: Local Favourites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1653888867208-N6NYNE0TU42S045FSY3S/SingleO_MitchLui_LR-2-copy.jpg Case Studies - Mastercard: Local Favourites https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/d2d6231a-2d7c-4b08-9b5e-858b49dc6187/TO-HopUp-UPG_3.jpg Case Studies - Mastercard: Local Favourites - The Local Favourites Guide Of course, it’s not just pre-made food vendors that can benefit from having no minimums. To further reward the small businesses that are already doing the right thing, and have no card minimums, we created ‘Local favourites’ guides in Sydney, Melbourne, Brisbane, Adelaide and Perth, celebrating the best small businesses across the categories of News Agencies, Bakeries, Coffee Shops, Providores, Butchers, Late Night Snack Vendors, Takeaway Lunch Spots, Bookshops and Small Bars – all with brand new photography to accompany them. These guides were promoted across print and online. All businesses selected were handpicked by Time Out’s team of critics for their outstanding offerings and commitment to customer service. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954192765-6SOZR7I0ABHOD9XQFIVS/localfav-microsite.jpg Case Studies - Mastercard: Local Favourites - Live events Custom built microsite For ‘Local Favourites’ Food Award Nominations https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Instagram Coverage through Time Out Sydney’s Instagram account, including one Story. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954191667-MJZZSK79ORNBOJTOVGR2/localfav-events.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Live events New categories in the Time Out Food Awards https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954193267-3Z89O4ILAJTOKP2SZHJQ/localfav-website.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Time Out website 1 bespoke ‘Local Favourites’ feature package per city, with dozens of new small business venue listings inside it. Plus integration into the Food Awards winners coverage https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Time Out newsletter 12 newsletter tiles over the course of the campaign https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954192066-N103DBLBCFOBI36QD4OF/localfav-magazines.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Time Out magazines Ongoing native content series in Time Out magazine, celebrating Local Favourites https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954194260-OEBJI1XU8XTHH8XCA2LO/twitter.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Twitter Integration into the Food Awards winners coverage https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954192696-IPBM5JNP154YNQLMOA5C/localfav-third-party.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Third party promotion Featured in all third party media after the Food Awards https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Mastercard: Local Favourites - Make it stand out Facebook Social-led nomination drive, followed by targeted native content campaign seeded on Facebook https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954193870-38XLZLE2S4GDYMMQK37Z/time-out-Zero-Minimums-MasterCard-Products-1.png Case Studies - Mastercard: Local Favourites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/battleoftheburger monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646170518896-HATNW27D9HDTLTTPA50B/Time-Out-CUB-1.png Case Studies - Battle of the Burger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668398404478-SWX5K0V3R44F1VL34HKM/Battle-of-The-Burger-Final_credit_Anna-Kucera_022-copy.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/c4c17c8e-2578-4d0d-87c7-367ef887f20a/timeout-case-studies-2016-Battle-of-the-Burger-768x682.jpg Case Studies - Battle of the Burger - The Execution Driving talkability at the beginning of the event, we asked our readers to nominate their favourite burger joints. Reader nominations (with a push from the venues themselves) informed our choice of city competitors, and helped drive hype and ticket sales early. This resulted in tickets selling soon after announcement. Based on a hugely successful Time Out New York event, The Battle of the Burger event series saw over 250 guests at the Sydney heat, 230 in Melbourne and 160 for the Grand final. To support these events Time Out produced a four month media plan including editorial, advertising and competitions across all of our platforms, with additional promotion from third parties. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668398106847-BHRBFX20OBWN1WPP9SET/13938173_1156235607732313_250268413244498369_o.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668398106888-HY46NO9Y8SGTSZIM3V66/13962993_1156234287732445_2362117182684321308_o.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668398107554-8ONHMI1OAPV59VVZOSTI/13995525_1156236287732245_5267141383030088200_o-768x384.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668398107899-88YVUVC45CGUPTR3YMI7/13995670_1156236684398872_1241777028997047716_o.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668397956968-2YK7812VAQF7Y9XMEFN7/Battle_of_the_Burger_credit_Anna_Kucera_038.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668397957391-YX75BQ3EE6TN49Q2JI6C/Battle_of_the_Burger_credit_Anna_Kucera_076.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668397957843-GM2GMO000O3RWK9IQC6V/Battle_of_the_Burger_credit_Anna_Kucera_079.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668397958262-Z8200W9QXVRJ426LOQZU/Battle_of_the_Burger_credit_Anna_Kucera_152.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668395976573-NN2R3TJSXKOJ0CP6UTS9/1Battle-of-The-Burger-Final_credit_Anna-Kucera_064.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668395976566-V9KR1ZHNSGRS2QE1R59E/Battle-of-The-Burger-Final_credit_Anna-Kucera_030.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668395978290-5Z5HA2ZJBWAR7KFX1QTU/Battle-of-The-Burger-Final_credit_Anna-Kucera_128.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668395980565-ZAAL6A1WMSF0O7VXSGYE/Battle-of-The-Burger-Final_credit_Anna-Kucera_018.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668395981805-Q863C0K8XSLKOUXYJFR5/Battle-of-The-Burger-Final_credit_Anna-Kucera_063.jpg Case Studies - Battle of the Burger https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954224689-TVFBCPUMAH9GZAUSZKEB/burger-magazines.jpg Case Studies - Battle of the Burger - Make it stand out Time Out magazines 2 full page print ads in Time Out Sydney and Melbourne magazines. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954224986-8OEXETNQQYS0R2OCHTW5/burger-website.jpg Case Studies - Battle of the Burger - Make it stand out Time Out websites 1 bespoke feature package per city including pre and post coverage, polling and a competition. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954222691-WFF49S2PBMGXLWB4QQCL/buger-thirdparty.jpg Case Studies - Battle of the Burger - Make it stand out Third party promotion Social Diary, The Shout, Beer and Brewer, The World Loves Melbourne. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954194260-OEBJI1XU8XTHH8XCA2LO/twitter.jpg Case Studies - Battle of the Burger - Make it stand out Twitter 4 posts per city. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954223788-THB7IOP05BPJ65BFV4W0/burger-event.jpg Case Studies - Battle of the Burger - Live events Bespoke events 3 live activations. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954224284-ZIY97M82HVKH101O6YDE/burger-influencer.jpg Case Studies - Battle of the Burger - Make it stand out Influencers Special offers and judging participation from Fatties Burger Appreciation Society. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - Battle of the Burger - Make it stand out Time Out newsletter 10 Newsletter tiles per city, over the course of the campaign. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954225397-UOWWSSUB9A3G7NUGOEH2/video-thumb.jpg Case Studies - Battle of the Burger - Make it stand out Video Post event video wrap for first Battle https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Battle of the Burger - Make it stand out Instagram 2 posts in Melbourne, 3 posts in Sydney Live coverage of every event. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Battle of the Burger - Make it stand out Facebook 5 Facebook posts per city + targeted post-campaign native content. https://www.business.au.timeout.com/casestudies/ultimate-guide-to-winter-in-tasmania monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172088282-8Z3AKFJ5O8ZTWRL0M9P8/qantas.png Case Studies - Ultimate guide to winter in Tasmania - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668399837349-6XLE70WP7SH8GHWHFEUN/tasstay.jpg Case Studies - Ultimate guide to winter in Tasmania https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954228893-ZPAZS9LTJYGTIAAGSE3C/timeout-case-studies-2016-qantas.png Case Studies - Ultimate guide to winter in Tasmania - The Execution Covering everything from basics like where to stay, eat and drink, in several regions, along with hidden gems, sights to see and places to explore, Time Out highlighted Tasmania as the ultimate local winter destination. Of course, every piece of content featured a ‘how to get there (via QANTAS)’ breakout – showcasing how quick and easy is to travel to Tasmania on QANTAS. QANTAS also received 100 per cent SOV branding on the hub and all content contained within it. Digital Display QANTAS display ads were targeted to reach readers outside of the Tasmania hub for multiple touch points throughout the site. These banners contextually displayed on the Homepage, Travel and Around Town sections of Time Out. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Ultimate guide to winter in Tasmania - Make it stand out Facebook Time Out drove culturally curious, aspirant young audiences to the site to engage with the content via Facebook. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954226496-AC94MZGX9JCV4IHG0GHL/tas-print.jpg Case Studies - Ultimate guide to winter in Tasmania - Make it stand out Print This content also ran in the print editions of Time Out Sydney and Melbourne. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954226186-ITMR0KVAPNS1XKLFDWRQ/tas-digital.jpg Case Studies - Ultimate guide to winter in Tasmania - Live events Digital Time Out created ab extensive guide to key regions of Tasmania including Hobart and the North West, and hosted this guide on all of our East Coast websites. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646170525572-G9AH3HO90T9WV8P80O1A/timeout-case-studies-2016-qantas-Campaign.png Case Studies - Ultimate guide to winter in Tasmania - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/kiama-council-bushfire-recovery monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/3eceb029-9c2c-40e2-83e4-9c8a7e96b709/DNSW_white.png Case Studies - Kiama Council Bushfire Recovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669090766095-46GAGGKQZZE5YRN001M4/Kiama-02.jpg Case Studies - Kiama Council Bushfire Recovery https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669090766541-QX3IZM1MH5159EYZXVTP/Kiama-03.jpg Case Studies - Kiama Council Bushfire Recovery https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669090767939-76IVDZBLI0N6LWPMR2TB/Kiama-04.jpg Case Studies - Kiama Council Bushfire Recovery https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954298695-4FE4FQG2N08BGWD4P9S5/list-1.jpg Case Studies - Kiama Council Bushfire Recovery - Live events Superlist An engaging, thorough, ten-item ‘superlist’ feature https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954193785-L0QZFZV0VOJQYAHGTI6R/newsletter.jpg Case Studies - Kiama Council Bushfire Recovery - Make it stand out eDM Newsletter inclusion. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954298989-6BKSW7WN6E5OX0B9EXVQ/mouse-click.jpg Case Studies - Kiama Council Bushfire Recovery - Make it stand out On-site content driver Targeted content drivers on our website https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954190866-BWJ4O307XZCYX85R92T0/facebook.jpg Case Studies - Kiama Council Bushfire Recovery - Make it stand out Facebook Both sponsored and organic posts https://www.business.au.timeout.com/casestudies/patron-expresso-society monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954234496-71VRSQJ1ZF4M6I6F8HP1/patron.png Case Studies - Patron — Expresso Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668468685006-8IX5L0X2SL9BECZQRQA4/TimeoutJamesAmbrose-8942.jpg Case Studies - Patron — Expresso Society https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/4be0c01f-6fdc-4649-9886-f1f6f27b692c/Hub-copy.png Case Studies - Patron — Expresso Society - The Execution We designed a 360° campaign, to engage Time Out readers across all their devices, and surround them with Patron XO’s brand story Bespoke Hub-creation Time Out created Patron XO content which was housed within a dedicated Patron hub on the Time Out site. This included the Expresso Society’s key on-premise partners and associated brand messaging. The content was then pulled out into smaller subsections, to appeal to different interest groups, and prevent too much repetition – so readers would have a reason to engage with the campaign multiple times. Content included: Venues putting a twist on the Espresso Martini this winter – list of all drinks within the programme Where to drink Espresso Martinis with a view Where to end your evening with an Espresso Martini nightcap A bluffer’s guide to winter tastings – highlighting how to taste high quality tequila, coffee, chocolate and dark beer How to make an Espresso Martini recipe video https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954232189-CTJIJ79HGXRKMLSH2H7P/patron-01.jpg Case Studies - Patron — Expresso Society - Live events Solus newsletters The campaign kicked off with solus newsletter promotion, delivered to Time Out’s 90,000+ food and drink obsessed weekly newsletter subscribers, ensuring venues housing Patron cocktails were promoted with 100 per cent share of voice. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954232483-QO3V9FROA8GF9V97YUEE/patron-02.jpg Case Studies - Patron — Expresso Society - Make it stand out Social drivers This campaign was optimised for social reach. We used both written and video content to seed Patron’s Expresso Society to both Time Out users, and people with similar interests, demographics and behavior patterns. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954233889-GPA2X2ZLEJQA6UJXFCWI/patron-06.jpg Case Studies - Patron — Expresso Society - Make it stand out Premium newsletter tiles Venues and Patron Cocktails were promoted through our popular weekly and monthly newsletters during the 6-week campaign. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954233589-L5B64OE03P6S7S62HC6D/patron-05.jpg Case Studies - Patron — Expresso Society - Make it stand out Print inclusion Print ads in our July and August issues targeted our most engaged and affluent readers. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954232886-7EVTYHMRWHMCBAK3415G/patron-03.jpg Case Studies - Patron — Expresso Society - Make it stand out Time Out competitions We used competitions to encourage consumer discussion and trial of the Expresso Society cocktails. Two lucky winners received a bar tab at their favourite Expresso Society venue. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954233382-EQQ0HZ83D0RVE9818QEA/patron-04.jpg Case Studies - Patron — Expresso Society - Make it stand out Digital takeovers High impact takeovers which were strategically targeted across desktop and mobile sites. https://www.business.au.timeout.com/casestudies/opera-first-timers monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646170535007-ZOSS4TJLHSI4G4P20K9A/TO-OA-657x100-copy.png Case Studies - Opera First Timers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668470235389-HPBLTZJC8EIAN5H82Q9I/Time-Out-Opera-First-Timers-1024x580.jpg Case Studies - Opera First Timers https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954236960-SOH2AWI10MXZW90RAW53/operaus-01.jpg Case Studies - Opera First Timers - Live events Time Out website Video live on the Time Out site, with accompanying copy and give away. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Opera First Timers - Make it stand out Facebook Video hosted on Facebook with targeted paid promotion to extend reach. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954225397-UOWWSSUB9A3G7NUGOEH2/video-thumb.jpg Case Studies - Opera First Timers - Make it stand out YouTube Content distributed through Time Out’s YouTube Channel. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - Opera First Timers - Make it stand out Time Out newsletter Drivers to video placed in Time Out's weekly newsletters. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Opera First Timers - Make it stand out Instagram Video promoted on Instagram with paid promotion, https://www.business.au.timeout.com/casestudies/google-pixel-cover-wrap monthly 0.5 2022-11-15 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/cf722174-48d5-444f-898d-549b720e933e/googlelogo2015-01-300x101.png Case Studies - Google Pixel cover wrap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668471609594-F0CR57LJGOZ3OH9DJDSY/tos-googlecovers-Pixel-Handset.jpg Case Studies - Google Pixel cover wrap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668471620584-LD9P93D4PIN9NE30ZCY7/tom-google-coverwrap.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472076042-PSAPC0ENFCJ4LHAUK91U/Time-Out-Australia-Google-Cover-Wrap-Melbourne-OBC-OFC-1024x622.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668471837015-CW0R34JFM5Y9XS95X9IJ/Time-Out-Australia-Google-Cover-Wrap-Melbourne-IFC-Cover.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472076005-C66FFKD8LW5URRQRJOSZ/Time-Out-Australia-Google-Cover-Wrap-Sydney-OBC-OFC-1024x622+%281%29.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668471829019-W6XSZB625VUJLC5KSBMX/Time-Out-Australia-Google-Cover-Wrap-Sydney-IFC-Cover.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954238893-IWRJSAYBDB1OGVR2SAVI/google-wrap-grid.jpg Case Studies - Google Pixel cover wrap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954240088-NIE76MD6IFLINAS6ZV0J/googlewrap-distribthumb.jpg Case Studies - Google Pixel cover wrap - Make it stand out Distribution Hyper-targeted distribution and scripted handout. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172109382-OIUAIX6ET53A4RZPRU7J/googlewrap-websitethumb.jpg Case Studies - Google Pixel cover wrap - Make it stand out Time Out newsletter 10 Newsletter tiles per city, over the course of the campaign. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954239490-T9CF1QTRQUUOZ1I9O8XI/googlewrap-coversthumb.jpg Case Studies - Google Pixel cover wrap - Live events Time Out magazines Collaborative cover wraps of Time Out Sydney and Melbourne bumper summer issues. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Google Pixel cover wrap - Make it stand out Instagram Google Pixel takeover of @timeoutsydney and @timeoutmelbourne accounts (Posts and Live story) https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472711184-5TSXXVUF9YIF32XYLDJB/to-Pixel-Case-Study-Instagram-2.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472713608-BMG63A8F7MQT3E4UTRZ7/to-Pixel-Case-Study-Instagram-1.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472717649-FJTQ42IZRTDAG8UXPMFX/to-Pixel-Case-Study-Instagram-3.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472721130-JX2I7S7QKENVXVBZCA8X/to-Pixel-Case-Study-Instagram-4.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472725031-XJLPS8PET52GO5J5B5MC/to-Pixel-Case-Study-Instagram-5.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472729512-URJ3W393HA4BAR77BG7U/to-Pixel-Case-Study-Instagram-6.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472732625-JFYDUKTGXLTSF0RQ6ULY/to-Pixel-Case-Study-Instagram-7.jpg Case Studies - Google Pixel cover wrap https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668472737364-OOM78GDA4T8YMCDIU4H7/to-Pixel-Case-Study-Instagram-8.jpg Case Studies - Google Pixel cover wrap https://www.business.au.timeout.com/casestudies/the-star-signature-events-series monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954250607-COV2BPIXWY03QXCC7K7M/thestar.png Case Studies - The Star Signature Events Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/2ef5e445-c346-4b0b-8ad1-56d357b5e7a3/TOSOKYO_Credit_MitchLui-LR-3.jpg Case Studies - The Star Signature Events Series - Make it stand out Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. Read more https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954245980-UHQ6BBDU3JHQLASJR9RB/image-1-1.jpg Case Studies - The Star Signature Events Series - Make it stand out The world’s best steak dinner Black Bar & Grill Our third event was built around the Jack’s Creek Farm striploin, which is exclusive to Black Bar & Grill, and won the top gong at consecutive World Steak Challenge competitions in 2015 and 2016 (it’s the type of steak that’ll have you closing your eyes, leaning back and groaning as pleasure firecrackers explode in your brain). Read more https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954247007-7VGWIR1MYQHHS6AHIHSG/image-67.jpg Case Studies - The Star Signature Events Series - Make it stand out A gluten-free Italian feast Balla Our second event was designed as a generous three-course Italian meal, to be shared. Staged specifically for coeliacs and their friends, our menu was specially created for the event by Balla’s head chef, Gabriele Taddeucci. The feast-style service would encourage our guests to share and socialise with others around their table. Read more https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954248494-IMOFXRGGNNZRP1DHUUG8/thestar-thumb5.jpg Case Studies - The Star Signature Events Series - Make it stand out Premium newsletter tiles Each event was promoted through our popular weekly newsletter. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954225397-UOWWSSUB9A3G7NUGOEH2/video-thumb.jpg Case Studies - The Star Signature Events Series - Make it stand out Custom video content We created custom videos in collaboration with chefs and talent from The Star. See example below. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954249790-E8RVVDVY67Y8SONOAG8C/thestar-thumb8.jpg Case Studies - The Star Signature Events Series - Make it stand out Facebook campaign Paid and organic promotion through Facebook extended the reach of each campaign. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954250191-1LOO1ULI54OENH3XFVV0/thestar-thumb9.jpg Case Studies - The Star Signature Events Series - Make it stand out Post-event survey We conducted three post-event surveys, to help the Star retain happy customers and gain valuable insight into their experience. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172121091-51SB9JS7R6MGIVQG4TID/thestar-thumb6.jpg Case Studies - The Star Signature Events Series - Make it stand out Solus newsletters Each event received solus newsletter promotion, ensuring the each event gained 100% share-of-voice with our database of food, drink and event-obsessed readers. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954249693-HTCOIH3DXIC1AABC57TE/thestar-thumb7.jpg Case Studies - The Star Signature Events Series - Make it stand out Content drivers Strategically placed content tiles across the Time Out site ensured high visibility, in front of our core digital audience. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954247008-SJUGP3YSNLA7NVEFSNVX/thestar-thumb1.jpg Case Studies - The Star Signature Events Series - Make it stand out Digital content We created custom event content targeting our Restaurants audience, with ticketing built into each page. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954247990-7LEZDR56QCOCCCNE53DF/thestar-thumb4.jpg Case Studies - The Star Signature Events Series - Make it stand out Competition Time Out competitions were held to encourage email address submission. One lucky winner received double passes for all three events. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954247379-E17LQXYYLIPL587X24GD/thestar-thumb2.jpg Case Studies - The Star Signature Events Series - Make it stand out Digital takeovers Time Out designed high impact takeovers for each campaign, which were strategically targeted across desktop and mobile sites. https://www.business.au.timeout.com/casestudies/visitcanberra-2017 monthly 0.5 2022-11-15 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954256683-RRD4KRXTJZT02Q3NB57E/visitcanberra.png Case Studies - VisitCanberra 2017 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668475346287-VEFCLG48YJ4GEKNQ34H2/iPhone-1-copy-2.jpg Case Studies - VisitCanberra 2017 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954251294-Z0UDPB59HYWTVTME03B7/Guru-Funnel-workflow.png Case Studies - VisitCanberra 2017 - The Execution With timeout.guru/canberra as the campaign funnel, we targeted users with an interest in VisitCanberra’s key verticals through a cross-platform campaign. Once users had arrived at the .guru site, we asked three simple questions: “What are you into?”; “When are you coming?”; “What’s your budget?”. Their answers feed into the timeout.guru algorithm which presents users with their bespoke itinerary. Better still, we then offered each user the opportunity to win their itinerary – an all-expenses-paid trip to the capital – by simply emailing their itinerary to themselves, from within the site. This competition mechanism provided VisitCanberra with three forms of valuable, actionable user data: Insight into potential visitors’ seasonal preferences, activity choices and budgets Analytics from engagement with the Time Out recommendations (the popularity of specific activities, venues and hotels) First-party declared email addresses for follow-up https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954252289-EOPX98GUB6Z2WYG67YYP/TO-VC-Phone.jpg Case Studies - VisitCanberra 2017 - Make it stand out Check out the custom-built microsite at timeout.guru/canberra. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954252391-912DARPPNMDQD5TLD4LY/TO-VC-Print.jpg Case Studies - VisitCanberra 2017 - Make it stand out Supporting print campaign ran in both Time Out Sydney and Melbourne magazines. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954251909-7EZ8CR2ESBIX5N6MFBHI/TO-VC-Desktop.jpg Case Studies - VisitCanberra 2017 - Make it stand out See the digital content campaign at timeout.com/sydney/travel/canberra. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954254786-AZ99VGP0HKSL8DV1WEHT/canberra-thumb5.jpg Case Studies - VisitCanberra 2017 - Make it stand out Competition Competition curation, creation and management. Our prize – the lucky winner’s tailored itinerary – was promoted across all platforms. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - VisitCanberra 2017 - Make it stand out Instagram We rolled out our original video content to engaged Time Out audiences in Sydney and Melbourne. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - VisitCanberra 2017 - Make it stand out Facebook Time Out drove travel-curious couples and young families to engage with the microsite via Facebook. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954254015-VNQADRBEF6GEP3I1LGL5/canberra-thumb1.jpg Case Studies - VisitCanberra 2017 - Live events Microsite: timeout.guru Custom designed and built microsite to inspire audiences and maximise data collection. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954254190-DJPLHZXADRFT7G8A5ZFQ/canberra-thumb2.jpg Case Studies - VisitCanberra 2017 - Make it stand out Digital content Comprehensive hubs targeting travel-curious couples and young families in Sydney and Melbourne. Read more. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954225397-UOWWSSUB9A3G7NUGOEH2/video-thumb.jpg Case Studies - VisitCanberra 2017 - Make it stand out Video A suite of original video content was created and targeted to relevant audiences through Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954255291-F4YR36MC6U13JIXQANX5/canberra-thumb6.jpg Case Studies - VisitCanberra 2017 - Make it stand out Print The digital content was reproduced across four editions of Time Out Sydney and Melbourne magazines. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954254491-R9JWU3WU6SFV66VTQL7O/canberra-thumb3.jpg Case Studies - VisitCanberra 2017 - Make it stand out Time Out websites 1 bespoke feature package per city including pre and post coverage, polling and a competition. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - VisitCanberra 2017 - Make it stand out Time Out newsletter Audience engagement with our original content, the microsite and the competition were driven through bespoke and weekly newsletters across Sydney and Melbourne. https://www.business.au.timeout.com/casestudies/sonos-playlist-potluck monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954264990-6P1NJI00CPNASYQZFHU4/sonos.png Case Studies - Sonos Playlist Potluck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668651796600-H0A5DKBM2JHHJENJHE9G/Sonos-Playlist-Potluck-Sydney-Lunch_Mitchen_credit_Daniel-Boud_033.jpg Case Studies - Sonos Playlist Potluck https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668651812119-I926C2T6GYMCFC3EQS7U/Sonos-Playlist-Potluck-Sydney-Lunch_Mitchen_credit_Daniel-Boud_082.jpg Case Studies - Sonos Playlist Potluck https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/d50c163e-8825-40f0-8706-d68e296edf03/image-4.jpg Case Studies - Sonos Playlist Potluck - The Execution Activations To enhance the local relevance of Playlist Potluck, we hosted two Playlist Potluck dinner parties. One in Sydney, one in Melbourne. For the sake of brevity, we will use the Sydney party as our example here. Playlist Potluck Sunday Lunch The who’s who of Sydney’s culinary in-crowd came to dine with Time Out and Sonos. We talked food, music, art, lockouts, and heaps more. Our chef and host was Mitch Orr, co-owner and head chef of the excellent ACME of Rushcutters Bay. Our co-host was food writer, chef, podcaster and DJ Andrew Levins. You can tune in to Levins and Mitch every week on the podcast The Mitchen. Guests included: Dan Hong (Mr Wong), Paul Carmichael (Momofuku Seiobo), Mike Nicolian (Continental Deli), Analiese Gregory (Bar Brosé), Mike Rodrigues (Time Out), Daniel Boud (Boudist), Rennie Abbaddo (Sonos) and Lewis Jaffrey (Big Poppa’s). And here’s the Potluck Playlist. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954258607-0ZW7C6DD29T5FY58KLE8/Social-1.png Case Studies - Sonos Playlist Potluck - Make it stand out Social media We developed a social strategy to maximise the reach of #PlaylistPotluck, capitalising on owned, earned and paid posts through Facebook and Instagram. Here’s a post from Dan ‘@hongsta_gram’ Hong, from the Sydney activation. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/75399e5e-5d82-4451-bcb5-8aaadb712be1/Newsletter.png Case Studies - Sonos Playlist Potluck - Live events Native content and Time Out newsletters In collaboration with our hosts, Time Out created a feature on hosting the perfect Playlist Potluck dinner party in Sydneyand Melbourne. Then we offered our readers a chance to win a Playlist Potluck party, hosted by a world-famous Australian chef, in Sydney and Melbourne. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954257093-8P1YI0UVNC6PZKYO9MIF/Display.png Case Studies - Sonos Playlist Potluck - Make it stand out Display advertising We ran a targeted display campaign across our Sydney and Melbourne sites, plus simultaneous print ads in our bumper summer issues, in both cities. The cross-platform campaign targeted our most engaged and affluent readers. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954257783-1YPVQYJ5B4FHS4Z3QC86/Podcast.jpg Case Studies - Sonos Playlist Potluck - Make it stand out A podcast… The Mitchen is a weekly food podcast recorded at Mitch Orr’s kitchen table in Sydney. Each week our co-hosts Andrew Levins and Mitch Orr invite four mates from the food world over to discuss and make jokes about any recent big announcements in food and dining. In this episode, our Playlist Potluck guests recorded a ten-person discussion of food and music (and how hard it is to celebrate both those things in Sydney sometimes). You can listen to The Mitchen here – see episode 49 (‘Reunited, and it Feels So Good’). https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954258195-IN0CU9PC1CSNQHCAFX9A/Reggae-BBQ.jpg Case Studies - Sonos Playlist Potluck - Make it stand out …and a reggae barbecue When you get the right people around the right table, anything can happen. At a point during our Potluck Playlist Sunday lunch – during Super Cat’s ‘Ghetto Red Hot’, if memory serves – Levins, Momofuku’s Paul Charmichael (pictured), and Sonos’s Rennie Abbaddo came up with a cracking idea – to combine dancehall beats with smoking meats at a barbecue… with Levins on the decks, Charmichael on the grill, and Sonos at the centre of it all. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954262794-GOBGBJ6T18LDCYZ9EC11/sonos-thumb1.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Live activations 2x VIP Playlist Potluck dinners to influence the influencers in Sydney and Melbourne https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954264686-SS344URLY1HLDQG7FIDM/sonos-thumb4.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Time Out website Targeted display advertising across our Sydney and Melbourne sites https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/dc561d11-be85-4cc3-927d-36a25b0fd377/instagram.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Instagram Influencer participation via #PlaylistPotluck https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/b5fd95ea-debb-4a48-a2df-5a2ba224f826/facebook.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Facebook Sponsored Facebook campaign in Sydney and Melbourne, plus influencer participation https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954262490-DO4TPRKZSY009SCB6SVA/podcastthumb.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Podcast A themed, dedicated episode of The Mitchen, by Andrew Levins and Mitch Orr https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954263590-4H83RJQHUQISFQMB388L/sonos-thumb3.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Native content 4x native features written by Time Out editors and guest chefs, to encourage reader participation in #PlaylistPotluck https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/30aa5c5f-b76d-4ada-bdf7-a9011ec21a77/newsletter.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Newsletter 2x Solus newsletters, plus 2x Premium newsletter tiles in our Sydney and Melbourne weekly newsletters https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954192066-N103DBLBCFOBI36QD4OF/localfav-magazines.jpg Case Studies - Sonos Playlist Potluck - Make it stand out Time Out magazines Print advertising in our Sydney and Melbourne summer bumper issues https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954261682-59W0MYPX3DRG2H6VS5W4/Time-Out-Sonos-Campaign.png Case Studies - Sonos Playlist Potluck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/bank-of-melbourne-melbemoji monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954265687-DSCKAOPO20ACCSONKMFF/bankmelb.png Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954265193-SWJ6MG0P9DV7DFFQNHBL/2000px-Download_on_the_App_Store_Badge.svg_-300x89.png Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668653958337-D9U839WCYF0IAJCEBP88/shutterstock_588275837.jpg Case Studies - Bank of Melbourne MelbEmoji https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172144210-EY0J5HEDCDNJQKLK6RYM/melbemoji-thumb1.jpg Case Studies - Bank of Melbourne MelbEmoji - Campaign execution Time Out Quiz Inviting Time Out readers to discover which of Bank of Melbourne’s stickers best represented their personality, our campaign centrepiece was a very scientific quiz. 4,300+ people started the quiz 3.900+ people got to the end of the quiz 7,000+ loads of the quiz 4,600+ engagements 1 min 39 sec ave. time spent on quiz https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172146391-5P25IXY0R3OAJ5YCC986/melbemoji-thumb7.jpg Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Dedicated solus newsletter Finally, the quiz was delivered to 66,100+ active newsletter subscribers, via a 100% SOV solus campaign. Combined newsletter metrics 202,628 sends 33,690 opens 1,532 total clicks 9.42% CTR https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954266493-AX35MYYB5B6BWZKAJMND/melbemoji-thumb4.jpg Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Facebook posts The reach of the quiz was extended through Time Out Melbourne’s Facebook page 324,436 impressions 202,831 people reached 11,271 post clicks 689 reactions 232 comments 51 shares https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954266190-0BJBZD5ZIE77621AZLGY/melbemoji-thumb2.jpg Case Studies - Bank of Melbourne MelbEmoji - Live events Supporting content To help raise awareness of the stickers, we thought up uses for a few of them (targeted at those readers who’ve overused their go-to crying cat face) 13,924 total page views 12,619 unique visitors 2 mins 42 sec average time on page https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954266593-46OWXVW98U9YSZGKQCLP/melbemoji-thumb5.jpg Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Newsletter promotion We spoke to the most engaged segment of our audience through two tiles in Time Out Melbourne’s weekly newsletter Combined newsletter metrics 202,628 sends 33,690 opens 1,532 total clicks 9.42% CTR https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954266522-2SOOY55N1PK0BZ3JUI4D/melbemoji-thumb3.jpg Case Studies - Bank of Melbourne MelbEmoji - Make it stand out High impact takeover App downloads were supported by high-impact takeovers on all Things to Do and Bank of Melbourne content pages, for the duration of the campaign Combined display takeover metrics 1,329,416 combined impressions 818 clicks 0.06% ave. CTR https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954267589-TGNS0PJTW2RLHEOKWPYB/melbemoji-thumb6.jpg Case Studies - Bank of Melbourne MelbEmoji - Make it stand out Supporting display Additional billboard display space was also deployed throughout the campaign period Combined display takeover metrics 1,329,416 combined impressions 818 clicks 0.06% ave. CTR https://www.business.au.timeout.com/casestudies/city-of-sydney-lunar-new-year-the-year-of-the-dog monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954274203-ESKNW0LSYGPXZ35OW6UP/cos.png Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655106272-EH6LUTJE3S86A5339RC0/cos-cny-dogs.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655097411-TQRNB7WNZ9220NNYAEKN/Moya_final_screen-copy.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655112891-BG7HKHHBTTL4DK3HRSGO/Romeo_final_screen-copy.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655239230-U0J78RPN000J5JA2EF6Z/cos-cny-01.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655245695-M32TITAILYKB5KZ86ASI/cos-cny-03.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655256785-T90EV6PI64HGG8RM7NP8/cos-cny-05-1.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655256941-MVVE3O8ZAVWLP1SCEF1X/cos-cny-04.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655240460-GEXAS5NXLCJTOYSBBP4Y/cos-cny-02.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668655258113-GQTBF3LESC8OM9MJOAJR/cos-cny-06-1.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Campaign execution We created a dual-language, 88-page guide to the City’s Chinese New Year celebrations. You can read the full guidebook (and marvel at all of those cute doggos) here, or scroll through a few highlights, below. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954274893-MXE3LCPE5YY0UMAQPNNV/coscny-thumb3.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Make it stand out Social media promotion We pushed our digital content via Time Out’s Facebook account, which reached over 125,000 people, with over 7,700 post clicks and stirring over 1,000 reactions. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954275092-XPPPQ50MI7602SB4VW7N/coscny-thumb4.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Make it stand out Bonus content! Like our audience, we just couldn’t get enough of those doggos, and so we created this bonus blog post as an add-on to the campaign. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954274193-X4GGG3BXPZZ4MTIHS21K/coscny-thumb1.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Live events On-platform promotion Five top Sydney Chinese New Year events were published digitally and across social platforms, achieving 38,600+ organic page views, with an average time on page of 1 min 45 sec. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954276620-DWBPEK6ECH4I1KMG9IPZ/coscny-thumb5.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Make it stand out Guidebook distribution A total of 50,000 copies were strategically distributed around Sydney, just prior to and during the Festival. Time Out helped the City of Sydney reach the summer tourist market, with 20,000 copies of the Chinese New Year guide carried with Time Out’s Sydney for Visitors product. An additional 30,000 copies were targeted at street level, and through the City of Sydney’s own distribution channels. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954274589-TBZ7A8IUHKHWKSRGQAV6/coscny-thumb2.jpg Case Studies - City of Sydney Lunar New Year: The Year of the Dog - Make it stand out Newsletter promotion The City’s Chinese New Year events were promoted to Time Out Sydney’s newsletter database, achieving: over 52,000 newsletter opens and 500+ click-throughs to content. https://www.business.au.timeout.com/casestudies/ao-chef-series monthly 0.5 2022-11-18 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954282093-I0L1XCODG2XGW0V1UYD4/tennisaus.png Case Studies - AO Chef Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668743102370-Q0OLGBU6YFR2E3I94ZWU/AO.jpg Case Studies - AO Chef Series https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668743173100-TG5FTX3RF2FNVJIJH6SI/image-3-768x768.jpg Case Studies - AO Chef Series https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668743190992-41V25LMZ6VKGE293LBLS/imagea.jpg Case Studies - AO Chef Series https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954278286-A4IWYN75NJ7EL1TW6LJE/ao-thumb5.jpg Case Studies - AO Chef Series - Make it stand out Competition An on-platform Time Out Competition received over 2,700 entries, well over our average, proving strong engagement with this concept. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954277594-R0UAV5I26X3FR527SP6Q/ao-thumb2.jpg Case Studies - AO Chef Series - Make it stand out High Impact Takeover Display The content campaign was supported with takeovers of the Time Out Melbourne homepage, Things To Do homepage, further facilitating bookings. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172157910-NYNN8SKN0CP4J089VORQ/ao-thumb1.jpg Case Studies - AO Chef Series - Live events Time Out native content Our native campaign commenced with this introduction to the AO Chef Series. Once the Time Out audience had orientated with the concept, we went behind the scenes at the AO Chef Series with Alejandro Saravia. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954277895-SVSNL7P8OOGSJ971HW3S/ao-thumb3.jpg Case Studies - AO Chef Series - Make it stand out Solus newsletter 67,000+ engaged recipients received a solus newsletter (our premier newsletter product), resulting in 12,000+ opens and 2,600+ clicks. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954278306-QM6PGM0XQ6GZHZ0TQERB/ao-thumb4.jpg Case Studies - AO Chef Series - Make it stand out Newsletter branded content Both native pieces were pushed through premium tiles in our weekly newsletter, at relevant intervals. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954278594-NC1AWPIMEMUE01S7UGB4/ao-thumb6.jpg Case Studies - AO Chef Series - Make it stand out Facebook Sponsored Posts reached over 164,000 people. https://www.business.au.timeout.com/casestudies/san-francisco-travel monthly 0.5 2022-11-20 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/93806943-b45b-4cfd-b6a0-c1298c0bb9da/sft_wordmark_one-line_white_print.png Case Studies - San Francisco Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989539004-U629GNOYB541LKERVPHH/toaus-mediacentre-casestudy-SFeventbig1.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989538809-13NPHSGE270MC0URXC42/toaus-mediacentre-casestudy-SFeventbig2.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989541441-02FZPI2YJTY9QV5945BR/toaus-mediacentre-casestudy-SFeventbig3.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989541662-IHMOQ9PZLF5FVOO80FCO/toaus-mediacentre-casestudy-SFeventbig4.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989543190-5Z9KTB9YJYBDY58YIGK6/toaus-mediacentre-casestudy-SFeventbig5.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989544251-PAIZI1QBJAL3ZWZ3BZBO/toaus-mediacentre-casestudy-SFeventbig6.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668989545088-JEHUMXAJVJAMEO4DDPZZ/toaus-mediacentre-casestudy-SFeventbig7.jpg Case Studies - San Francisco Travel https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954288493-UYRRJ9TXEU82BWM1XR1O/toaus-mediacentre-casestudy-SFevent1.jpg Case Studies - San Francisco Travel - Make it stand out The event The event was held at Easey’s in Collingwood. Time Out converted the venue’s tram bar into a cable car with views of San Francisco icons. More than 80 guests drank Californian beers and wines and ate San Francisco-themed food. There was a DJ, roaming fotobox and gift bags. Time Out commissioned an artist to live-paint a mural of iconic Melbourne and San Francisco attractions, bringing the two cities closer together. Guests were greeted with a ‘boarding card’ that allowed them to enter the quiz to win a trip to San Francisco. Quiz questions encouraged guests to move around the event to discover all the venue’s themed areas. Guests experienced a ride on a cable car; baseball and football games; and the neighbourhood of Haight-Ashbury during the Summer of Love. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954287620-UOJLN6JPEZHLW7GZD5EQ/toaus-mediacentre-casestudy-SFcontent1.jpg Case Studies - San Francisco Travel - Live events The content series A competition to garner event attendance Five content pieces (including essential San Francisco things to do, eating and drinking, road trips, airport profile and district focus). All the content pieces provided a deep dive into Melbourne’s kindred-spirit city and urged readers to head over to San Francisco. The articles included calls to action. The content series was amplified through our dedicated solus newsletter, weekly newsletter spots, and sponsored Facebook posts. High Impact Takeovers and strong display activity supported the content series. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954283088-ELK4XE5WTM7XMI10W7R4/Time_Out_San_Fran_0078.jpg Case Studies - San Francisco Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/victorias-big-build monthly 0.5 2022-11-21 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/bc1a6035-1da1-4c1b-83c2-33738e9fdda2/mtia_logo2.png Case Studies - Victoria's Big Build - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668990981722-IMNIHR5259BT22TURZNT/bigbuild-2.jpg Case Studies - Victoria's Big Build https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954291020-EJJ39ZD3P4LWJR5RSJ9J/toaus-mediacentre-bigbuild-crossings.jpg Case Studies - Victoria's Big Build - Make it stand out Level Crossing Removal Project This piece was a closer look at Level Crossing Removal that was happening across the city. It outlined the train lines affected and included an interactive Before and After look at three train stations. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954291489-29EZGXCGZHZ30I13LSL2/toaus-mediacentre-bigbuild-tunnel.jpg Case Studies - Victoria's Big Build - Make it stand out Time Out websites 1 bespoke feature package per city including pre and post coverage, polling and a competition. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954290708-SA9XJULWM5CWLBBXP3QU/toaus-mediacentre-bigbuild-hub.jpg Case Studies - Victoria's Big Build - Make it stand out Everything you need to know about Victoria’s Big Build This general overview of the project included an interactive bespoke map that outlined all the train lines getting an overhaul. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668992016088-DRLDZIUQ1JD7N7IRM10T/bigbuild-ads-1.jpg Case Studies - Victoria's Big Build https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668992016086-O3FJ46HXWZKFN5PKZ3U5/bigbuild-print-1.jpg Case Studies - Victoria's Big Build https://www.business.au.timeout.com/casestudies/time-out-bar-awards-2020 monthly 0.5 2022-11-21 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668992525837-U15K2SFKY22WDOI0WP7L/TOBA2020-Slider-1-11.jpg Case Studies - Time Out Bar Awards 2020 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954295293-MXQ4NEM5WUP46S6PGEF5/TOBA2020-website.jpg Case Studies - Time Out Bar Awards 2020 - The Execution Both Sydney and Melbourne events were put together in record time, with just four weeks from sign off to the first event. The events were well received by the attendees with Sydney’s party offering a festival atmosphere with food trucks, entertainment and an amazing venue in the Powerhouse Museum, with the stage set up underneath the museum’s gigantic moon exhibit. There was a full media campaign in the lead-up to the event centring on the People’s Choice Award, nominee announcements and ticket sales. Time Out, nominated venues and influencer attendees posted Instagram updates throughout the night. Post-event, there was a video of the night and a event gallery posted on FB, and winners shared their glory on their own channels, extending the campaign touch points. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954295393-MAGBB3TE5NJGL605BFN9/TOBA2020-twosuns.jpg Case Studies - Time Out Bar Awards 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/australian-venue-co monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/eaabb184-eda0-41b2-bcaa-7a43419d2cc0/australian-venue-co-logo.png Case Studies - Australian Venue Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668994227367-BL9WCJN04XZMHC217DC3/AVC-04.jpg Case Studies - Australian Venue Co https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668994226367-70PBSIS7UPRUMAPKY6NQ/AVC-03.jpg Case Studies - Australian Venue Co https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668994227788-Y6VAYRHTVFNSZD4KE79H/AVC-05.jpg Case Studies - Australian Venue Co https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668994228423-EW8UYWO15A7LVW5CE0XR/AVC-06.jpg Case Studies - Australian Venue Co https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/5ffafb54-377c-450b-bf5e-f046a1f3dc8e/AVC-slider-01-3.jpg Case Studies - Australian Venue Co - Make it stand out Dedicated eDM CTR was more than 50% higher than normal https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/df4b873b-29ef-4349-9434-d6f2769a2477/AVC-slider-01-2.jpg Case Studies - Australian Venue Co - Make it stand out Superlist "How to make the most of winter in Melbourne" received nearly 13k page views https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/5ffafb54-377c-450b-bf5e-f046a1f3dc8e/AVC-slider-01-3.jpg Case Studies - Australian Venue Co - Make it stand out Facebook Sponsored Facebook post https://www.business.au.timeout.com/casestudies/bastille-day-festival monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/3eceb029-9c2c-40e2-83e4-9c8a7e96b709/DNSW_white.png Case Studies - Bastille Day Festival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668994876636-5U6O1UY3WLIRSIED5IUX/suez-08.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995116581-DTJZ0IANBKPZANBZHHFX/suez-02.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995114522-64UZ4P0SR4PF6SVE56YU/suez-03.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995117014-OJL16E8B7T6MF58IUF47/suez-04.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995118258-AB1BNL6PMM7E9MQ8B23T/suez-05.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995119900-521KLETN09KK99AZES8T/suez-07.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668995120524-EKG7OLLOELV801U38C97/suez-09.jpg Case Studies - Bastille Day Festival https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954303196-FUMAGI6M1EEI27UXXLSK/suez-06.jpg Case Studies - Bastille Day Festival - Campaign execution Time Out created a high-quality 90-second video to promote the partnership. We sent our Associate Editor, Liv Gee, to explore the Bastille Festival, interviewing attendees, stall holders, organisers and even the festival mascot, on the festival’s first day, throughout Circular Quay and the Rocks. We then pumped the video out through Teads and on our Facebook platform. https://www.business.au.timeout.com/casestudies/movin-bed-outdoor-bed-cinema monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954305568-040JZ35BLBFD7IIHP8HU/Logo-MIB-2018-black-3.png Case Studies - Mov’in Bed Outdoor Bed Cinema - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668997724159-PPMT2VCODMYSYG8A6PKW/image-2.jpg Case Studies - Mov’in Bed Outdoor Bed Cinema https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668997723646-8LCKILQMY59V45JLV902/image-3.jpg Case Studies - Mov’in Bed Outdoor Bed Cinema https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668997728192-XZ8W7BEF2YX4MCJP6LYA/image-4.jpg Case Studies - Mov’in Bed Outdoor Bed Cinema https://www.business.au.timeout.com/casestudies/josh-pyke-white-bay-beer-co-sonos monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668998096307-OQ7A3WO31UJMT2SICZ5V/image-37.jpg Case Studies - Josh Pyke White Bay Beer Co Sonos https://www.business.au.timeout.com/casestudies/time-out-x-google-signature-searches monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1668998681023-E5PCQRB3X3ZZ0F0S1ZGL/910079069_640.jpg Case Studies - Time Out x Google Signature Searches https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1667954307896-30HVJXA0U5XX7FIUF93F/Screen-Shot-2020-11-11-at-11.01.02-am.png Case Studies - Time Out x Google Signature Searches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646172188179-RBF7RD6U4ONO3EDX0UVH/Screen-Shot-2020-11-11-at-11.22.18-am.png Case Studies - Time Out x Google Signature Searches - Campaign execution There were two main drivers for this campaign: Getting readers to engage, post and use Google (the engagement/content piece) Getting readers to vote for their favourite #foundongoogle dish (the engagement/activation piece) The campaign centred around nine hero dishes with Time Out-produced content to drive discoverability and hunger, then integrated these dishes into dedicated Time Out Food Awards categories. Readers were encouraged to vote for their favourite dish, the venues were encouraged to drive their own social campaigns, and then both trade and consumer guests were encouraged to attend the Food Awards to celebrate Signature Searches and venues around town. This was an always-on campaign with content, social, eDM and print activity present throughout the campaign period, complementing Google’s wider in-venue and outdoor campaign. The majority of the media was weighed in the lead-up to the awards themselves. This included two incentivised social campaigns, one to win event tickets, the other to win venue experiences. The CTA to win products and tickets proved a powerful driving force. https://www.business.au.timeout.com/casestudies/yck-laneways-block-party monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/43cf38b0-0b29-4616-b88d-e38bb6fabc2e/Asset+1%401.png Case Studies - YCK Laneways Block Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1646170414581-6VV9IWNUOS50MIDZYD55/YCK-quiz-Media.jpg Case Studies - YCK Laneways Block Party - Campaign execution Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. Read more https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/6dbafc5e-cce4-4fb5-ac96-47dd988ffe72/Screen-Shot-2021-06-29-at-4.44.58-pm.png Case Studies - YCK Laneways Block Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/liverpool-city-council-liverpool-on-a-roll monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669001596286-J29ZYAZ17OB4G1CJYCH8/172686152_4257214467646562_8961779437337158811_n.jpg Case Studies - Liverpool City Council Liverpool on a Roll https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669001618404-O63IS7ECO5AMEDYCBJDC/174200139_4265539690147373_4033781191531768436_n.jpg Case Studies - Liverpool City Council Liverpool on a Roll https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/bfb08691-7d1e-4e5f-b82b-c51142abde5a/image-12.jpg Case Studies - Liverpool City Council Liverpool on a Roll - Campaign execution Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. Read more https://www.business.au.timeout.com/casestudies/yck-laneways-night-over-light monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/43cf38b0-0b29-4616-b88d-e38bb6fabc2e/Asset+1%401.png Case Studies - YCK Laneways Night Over Light - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/5274a59c-d808-47b2-9a26-a98268056916/ESTEBAN_Laneway_StevenWoodburn-25copy-2.jpg Case Studies - YCK Laneways Night Over Light - Campaign execution Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. Read more https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/4b53a178-2d00-45b4-95fa-a91484f436ba/MG_0039.jpg Case Studies - YCK Laneways Night Over Light - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.business.au.timeout.com/casestudies/visit-victoria-click-for-vic monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/f1fb79c1-bac8-41b2-9f6b-c9122738fe45/Screen-Shot-2021-08-25-at-8.52.51-pm.png Case Studies - Visit Victoria Click for Vic - Campaign execution Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. Read more https://www.business.au.timeout.com/casestudies/paint-the-town-rouge monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669003662241-Y09NUZMQ8HL4693943HW/Samantha-Dodemaide-Nini-and-cast-LR_credit-Michelle-Grace-Hunder-2048x1242.jpg Case Studies - Paint the Town Rouge https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669003661579-E46CNJOQZUQAH3FNV3IV/Ryan-Gonzalez-Santiago-Samantha-Dodemaide-Nini_LR-Credit-Michelle-Grace-Hunder-2048x1422.jpg Case Studies - Paint the Town Rouge https://images.squarespace-cdn.com/content/v1/621e8e99864cde6e30c9bded/1669003312101-E4AM5ZPUGR58TS6Z5XUF/Moulin-Rouge-The-Musical-at-the-Regent-Theatre-PHOTO-CREDIT-MICHELLE-GRACE-HUNDER.jpg Case Studies - Paint the Town Rouge - Campaign execution Sokyo Social Sokyo Our first event concept was a night of premium Japanese whiskies and jazz, at Sokyo. Cocktails would be paired with delicate Japanese dishes like Kingfish wings robata with shichimi and lime, chicken yakitori don and mini goma street and strawberry mochi… we wanted to create Japanese aperitivo, with a tonne of good vibes. 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