Time Out ❤️s Hospitality

 

Over the past decade, we have developed an unrivalled network of products through which we deliver proven marketing strategies to hospitality businesses of all scales

Our long-standing relationships with the most influential groups and individuals in Australian hospitality manifests in the popularity of our hospitality-facing content. Bolstered by Time Out’s ongoing and significant investment in restaurant and bar news and reviews, we reach around 1.5 million unique browsers in Sydney and Melbourne, all keen to trial your product or venue.We understand your core objectives – from discovery to trial to advocacy – and we can help you achieve them.

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“Time Out is THE most referenced publication when we ask new guests where they found out about us, and that’s what makes Time Out invaluable to businesses such as ours. We have seen huge spikes in trade immediately after we receive mention in their publications.”

Rob Sloan, Co-owner: Bulletin Place, Dead Ringer

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Bulletin Place

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Choosing the right promotional tool

To speak to the segment of our audience most likely to trial your product or venue, we recommend integrating your message into our most popular product – the weekly newsletter – through Time Out-authored branded content. Mailed out every Thursday afternoon, our weekly newsletter reaches the most engaged segment of our audience, just in time for the weekend.Current active subscribers:

• Sydney: 95,400+
• Melbourne: 66,100+

In our experience, a handful of content themes work particularly well in the weekly newsletter, and here are three you might consider:

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Theme 1On-premise promotion

We can help drive footfall to your on-premise partners through a Time Out-authored feature, in-turn contributing to trial of your product.Examples:

• Where to drink Hawthorn Brewing Golden Lager
• Old Fashioned Week in Sydney

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Theme 2Product or venue news

Highlight your upcoming product or venue launch, as well as the people behind it, or celebrate any recent wins or trade show awards.Examples:

• O’Brien 3.5 Lager launch
• White Rabbit White Ale: Australian Champion Beer

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Theme 3Meet the maker​

Tell your brand story in the most authentic way possible – by introducing our audience to the makers.Examples:

• Chuck Hahn – James Squire
• Poor Toms Gin

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Beyond promotion in the weekly newsletter, Time Out can help you achieve your marketing goals through our extensive sector experience and comprehensive product suite. Contact Ben Olivant, whose details are at the foot of this page.

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Wild Rover

“Time Out offer such a valuable service because their readers trust – and more importantly – act upon what they discover in their publications. In our experience, Time Out is by far the best value media in terms of exposure, increased customer awareness and foot traffic.”

James Bradey, Co-owner: Wild Rover, Grandma’s and Wilhelmina’s

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Ben Olivant is an Account Manager at Time Out Australia. You can reach Ben on 02 8239 5977 or ben.olivant@au.timeout.com, and connect with him on LinkedIn.