Presenting 100 Days of Summer
Time Out’s new editorial project helps readers maker the most of summer in their cities
In 2021, we’ve brought our readers inspiring stories of Future Shapers, the important news about vaccination with Vax and the City, and we’ve offered hospitality a boost in the form of the Revive Awards. What else can we do to support cities and states to maximise the return of business and economic opportunity in a fun, engaging and informative way?
Introducing our new editorial concept 100 Days of Summer, designed to get Melburnians and Sydneysiders into the mindset of being ‘out’ as we head into the warmer months.
Over 14 weeks, Time Out is publishing an interactive calendar curating the top summer experiences and events across Sydney and Melbourne. In addition to one centralised go-to calendar, we are giving our readers daily doses of inspiration to get them focused on getting out and about exploring our great states.
This concept will drive urgency, action and ultimately visitation across a number of key institutions, locations and venues. To find out more about how your brand can be aligned with this campaigns, contact julia.healey@timeout.